Strategies for the overseas dissemaniation of Wudang culture
武当文化海外传播的策略研究

摘要

当今世界，各国在经济和文化等领域的交流日益频繁，中国与世界的系也日益密切。作为中华优秀传统文化的重要组成部分，武当文化涵盖了包括道教文化、武术文化等多方面，向海外传播武当文化是对传统文化的一种传承，也能更好的保护文化遗产，使其在全球范围内得到更加广泛的认可和尊重，同时也能促进文化交流，提高国际影响力，进一步推动旅游业发展。本论文旨在研究武当文化在海外的传播策略。通过梳理武当文化的形成与发展，揭示武当文化在海外传播的困境与挑战；另一方面，深度剖析当前对外宣传武当文化的必要性，探索行之有效的推广及传播策略。武当文化是中华优秀传统文化的瑰宝，对武当文化海外传播策略的研究，将会为武当文化找到更好的宣传方式，同时也将为十堰旅游业的发展提供新思路。

Abstract

In today's world, the exchanges between countries in the fields of economy and culture are increasingly frequent, and the system between China and the world is also increasingly close. As an important part of China's excellent traditional culture, Wudang culture covers many aspects, including Taoism culture and martial arts culture. Spreading Wudang culture overseas is a kind of inheritance of traditional culture, which can better protect cultural heritage, make it more widely recognized and respected globally, and at the same time promote cultural exchanges and enhance international influence. We will further promote the development of tourism. This thesis aims to study the communication strategy of Wudang culture overseas. By combing the formation and development of Wudang culture, it reveals the difficulties and challenges of Wudang culture spreading abroad. On the other hand, in-depth analysis of the current external publicity Wudang culture communication strategy, to explore effective promotion and communication strategies. Wudang culture is a treasure of excellent traditional Chinese culture. The study on the overseas communication strategy of Wudang culture will find a better way to publicize Wudang culture and provide new ideas for the development of tourism in Shiyan.