The current situation and path of overseas Chinese remittance culture in Spanish-speaking countries under the background of “One Belt, One Road”
“一带一路”背景下侨批文化在西班牙语国家的外宣现状及路径

摘要

本文探讨了“一带一路”背景下侨批文化在西班牙语国家的外宣现状及其推广路径。侨批文化作为中华文化瑰宝，蕴含深厚的历史与文化价值，然而在西班牙语国家的宣传却显不足。研究揭示了宣传渠道有限、内容单一及效果不佳等问题，并针对这些问题提出了具体的改进路径。文章建议通过拓展多元化的宣传渠道、丰富宣传内容、加强中西文化交流互动以及精细化培养专业人才等措施，来提升侨批文化在西班牙语国家的影响力和认知度。这些策略旨在推动侨批文化更好地融入“一带一路”建设，成为中西文化交流的重要桥梁。通过实施这些路径，有望促进中西文化之间的深层次交流与互鉴，进一步弘扬中华文化。

Abstract

This article examines the current state of Qiaopi (Overseas Chinese Remittance Documents) culture dissemination in Spanish-speaking nations and its promotional avenues within the framework of the "Belt and Road" initiative. Qiaopi, a cherished aspect of Chinese culture, embodies rich historical and cultural significance; however, its promotion in Spanish-speaking regions remains inadequate. Through detailed research, issues such as constrained promotional channels, repetitive content, and inadequate outcomes have been identified, prompting the proposal of targeted improvement measures. The article advocates for the amplification of Qiaopi culture's influence and recognition in Spanish-speaking countries by diversifying promotional platforms, enriching promotional narratives, fostering Sino-Spanish cultural exchanges and interactions, and refining professional training. These strategies aim to seamlessly integrate Qiaopi culture into the "Belt and Road" initiative, establishing it as a pivotal bridge for cultural exchanges between China and Spain. The implementation of these measures is anticipated to facilitate deeper cultural exchanges and mutual learning between China and Spain, thereby further elevating the prominence of Chinese culture.