A study on the translation of Anshan’s metallurgical culture for international communication
鞍山冶金文化外宣翻译对策探究

摘要

鞍山冶金文化作为鞍山地区独特而深厚的文化积淀，其内涵不仅局限于钢铁生产的物质层面，更广泛涵盖了社会历史、技术进步和人文精神等多个维度。作为中国钢铁工业文化的瑰宝，鞍山冶金文化在品牌国际化的进程中，其外宣翻译工作欠缺针对性、专业性和时效性，影响其宣传效果。为此，本文从三个维度入手，探讨鞍山冶金文化外宣翻译的对策。首先，加强文化语境的分析与译前处理，从文化传播的视角进行文化选择与文本重构。其次，优化翻译策略，采用变译策略使译文更加流畅易读，并依据多语文化知识恰当选用词汇，避免误解或歧义。最后，紧跟最新发展动态，反映最新发展成果、技术创新、政策导向等，确保翻译的时效性。力求通过这些举措，提升鞍山冶金文化外宣翻译的效果，让这一瑰宝在世界舞台上熠熠生辉。

Abstract

As a unique and profound cultural heritage of the Anshan region, the metallurgical culture of Anshan extends beyond the material aspect of steel production, encompassing a wide range of dimensions including social history, technological progress, and humanistic spirit. It is a treasure of China’s steel industry culture. However, during the process of brand internationalization, the translation of Anshan’s metallurgical culture faces numerous challenges, including lack of targeting, professionalism, and timeliness, which affects the effectiveness of its international communication. This article explores solutions for these challenges from three perspectives. Firstly, it emphasizes the analysis of cultural context and pre-translation processing, conducting cultural selection and text reconstruction from the perspective of cultural dissemination. Secondly, it aims to optimize translation strategies by adopting adaptive translation techniques to make the translated text more fluent and readable, and draws translators’ attention to the choice of words based on multilingual cultural knowledge to avoid misunderstandings or ambiguities. Finally, it highlights the importance of enhancing the timeliness of translation materials by keeping abreast of the latest development trends and incorporating the latest development achievements, technological innovations, and policy orientations. Through these initiatives, we strive to improve the effectiveness of translation of Anshan’s metallurgical culture and help this treasure shine brilliantly on the world stage.