Research on the intercultural communication strategies of Nanchang august 1st cultural brand from the perspective of building a strong socialist culture in China
文化强国视域下南昌“八一”文化品牌跨文化传播策略研究

摘要

全球化背景下，文化品牌的跨文化传播对于提升国家文化软实力具有重要意义。本文从文化强国战略的视角，探讨南昌“八一”文化品牌的跨文化传播策略。针对品牌在跨文化传播中面临的内涵挖掘不足、经济效应有限、文化差异和语言障碍等挑战，提出了一系列优化路径，包括聚焦品牌的普世价值，挖掘和平与尊严的文化内涵；利用数智化手段赋能品牌生态链，打造数字文化产品、构建多元化品牌生态；加强文化交流与国际合作，推动文化产品和文旅线路的全球推广；培养多语种本地化人才，提升传播的精准性与文化适配能力。通过这些策略，旨在突破传播壁垒，推动“八一”文化品牌在国际市场的广泛传播和深度认同，助力江西文化产业的发展，提升中国文化品牌的全球影响力，实现文化强国的目标。

Abstract

In the context of globalization, the intercultural communication of cultural brands is of great significance for enhancing a nation’s cultural soft power. This paper explores the cross-cultural communication strategies of Nanchang August 1st cultural brand from the perspective of building a strong socialist culture in China . Addressing challenges such as insufficient exploration of brand connotations, limited economic effects, cultural differences, and language barriers in cross-cultural communication, the paper proposes a series of optimization paths. These include focusing on the universal values of the brand, emphasizing its cultural connotations of peace and dignity; utilizing digital and intelligent technologies to empower the brand's ecological chain, developing digital cultural products, and constructing a diversified brand ecosystem; strengthening cultural exchange and international cooperation to promote the global dissemination of cultural products and tourism routes; and cultivating multilingual localization talents to improve the precision and cultural adaptability of communication. These strategies aim to overcome communication barriers, promote the widespread dissemination and deep recognition of the "August 1st" cultural brand in the international market, support the development of Jiangxi's cultural industry, enhance the global influence of Chinese cultural brands, and achieve the goal of building a strong socialist culture in China .