摘要
重庆丰都鬼城以其“鬼国京都”和“阴曹地府”而闻名，历史文化核心“唯善呈和”倡导人们向善而生。本文从丰都鬼城文化出发，分析了丰都鬼城文创旅游产品的发展现状及存在的问题。通过整理丰都鬼城的历史文化，结合相关的旅游文创产品设计理论，本文以“手绘丰都”为文创载体的实际产品为例，探讨如何创新丰都文创旅游产品，推动地方文化与现代设计的深度融合。
关键词： 丰都鬼城文化；文创旅游产品；文创设计；应用研究
Abstract
Fengdu Ghost Town in Chongqing is famous for its “Ghost Country Kyoto” and “Underworld”, and its historical and cultural core of “only goodness and presentation” advocates people to be good and live. Starting from the culture of Fengdu Ghost Town, this paper analyzes the development status and problems of cultural and creative tourism products in Fengdu Ghost Town. By organizing the history and culture of Fengdu Ghost Town and combining the related tourism creative product design theory, this paper takes the actual product of “hand-painted Fengdu” as an example of creative carrier to discuss how to innovate Fengdu creative tourism products and promote the deep integration of local culture and modern design.
Key words： Fengdu Ghost City Culture; Cultural and Creative Tourism Products; Cultural and Creative Design; Applied Research
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