"Shakyamuni Buddha Embarks on a New Journey": Pushing forward a new chapter in branding the rural economy
“释迦启航”：驱动乡村经济品牌化新篇章

摘要

随着脱贫攻坚战的全面胜利和小康社会的全面建成，我国广大农村地区迈入全面推进乡村振兴的新征程。打造特色农产品品牌并不是一件容易之事，对于释迦果而言亦是如此。特色水果发展要狠抓产品质量，树立品牌意识，培育具有较强市场竞争力的名牌产品[1]。在信息技术飞速发展的时代，释迦果如何在这样的大环境中找到销路成为一大问题。本文针对广西南宁市武鸣区释迦果产业发展问题，提出相对应的线上线下相结合进行产品销售、品牌推广、创意研发等创新发展措施进一步扩大释迦果产业的发展，助力农民增收致富[2]。

Abstract

With the comprehensive victory in the poverty alleviation campaign and the establishment of a moderately prosperous society, China's vast rural areas have embarked on a new journey of comprehensively promoting rural revitalization. Creating a distinctive agricultural product brand is no easy feat, and this is equally true for the Shakyamuni fruit. The development of specialty fruits requires a strong focus on product quality, the establishment of brand awareness, and the cultivation of branded products with strong market competitiveness. In an era of rapidly advancing information technology, finding a market for Shakyamuni fruit in such a competitive environment has become a significant challenge. This article addresses the development issues of the Shakyamuni fruit industry in Wuming District, Nanning City, Guangxi Province, and proposes corresponding innovative development measures, such as combining online and offline sales, brand promotion, and creative research and development, to further expand the Shakyamuni fruit industry and help farmers increase their income and achieve prosperity.