摘要
数字媒体时代的技术赋权使得公民以传播者的角色参与科学传播，打破了以往由科学家主导科学传播的局面，为数字媒体时代的科学传播迎来了诸多可能。而在以往对科学传播传播者的研究当中，多是研究科学家身份的传播者，对公民科学传播者的研究较少。因此，本研究旨在研究作为科学传播的新生力量——公民科学传播者所产生的传播效果究竟如何。本研究采用计算机文本挖掘的研究方法以知乎平台上转基因话题下的704个精品回答为研究对象，并对其进行传播效果测量。研究结果显示，公民科学传播者在科学传播中发挥了积极作用。如何进一步发挥公民科学传播者的作用，并将其与科学家科学传播者形成联动成为未来需要探究的话题。
关键词： 公民科学传播者；科学传播；传播效果；计算机文本挖掘
Abstract
The technological empowerment in the digital media era has enabled citizens to participate in scientific communication as disseminators, breaking the previous situation of scientists leading scientific communication and bringing many possibilities for scientific communication in the digital media era. In previous research on science communicators, most studies focused on communicators who identify as scientists, with less research on citizen science communicators. Therefore, this study aims to investigate the communication effects generated by citizen science communicators as a new force in science communication. This study adopts the research method of computer text mining to study 704 high-quality answers under the topic of genetically modified organisms on the Zhihu platform, and measures their dissemination effect. The research results show that citizen science communicators play a positive role in science communication. How to further leverage the role of citizen science communicators and link them with scientist science communicators has become a topic that needs to be explored in the future.
Key words： Citizen Science Communicator; Science Communication Effect; Computer Text Mining
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