The development status, communication difficulties and promotion strategies of ice and snow culture in China and Russia under the background of "One Belt and One Road"
“一带一路”背景下中俄冰雪文化的发展现状、传播困境及推进策略

摘要

作为中国扩大对外开放的重大举措，“一带一路”倡议为推动文明交流互鉴、世界和平发展增添新动能。而对体育文化建设而言，体育作为人们喜闻乐见的文化形式，成为联结中国和“一带一路”沿线国家和地区人民的桥梁和纽带，并为“一带一路”建设注入新的活力。俄罗斯作为“一带一路”倡议沿线的重要大国，其与中国的交流与成果在“一带一路”进程中是举足轻重的。在冰雪文化方面，中俄两国凭借各自独特的冰雪资源和文化底蕴，紧紧抓住冬奥会后“冰雪热”的契机，推动双方合作向更深层次发展。本文围绕“一带一路”倡议的背景下中俄冰雪文化的发展现状，研究中俄冰雪文化的传播困境，探索冰雪文化融入“一带一路”中俄文化建设的具体路径，以期为中俄冰雪文化的合作及冰雪文化建设提供借鉴。

Abstract

As a major measure of China's expansion of opening up, the Belt and Road Initiative has added new momentum to promote exchanges and mutual learning among civilizations and world peace and development. As for the construction of sports culture, sports, as a popular cultural form, has become a bridge and link between China and the people of countries and regions along the "Belt and Road", and injected new vitality into the "Belt and Road" construction. As an important country along the Belt and Road Initiative, Russia's exchanges and achievements with China play a pivotal role in the process of the Belt and Road Initiative. In terms of ice and snow culture, China and Russia, with their unique ice and snow resources and cultural heritage, have firmly seized the opportunity of "ice and snow fever" after the Winter Olympics to promote bilateral cooperation to a deeper level. This paper focuses on the development status of ice and snow culture in China and Russia under the background of the "Belt and Road" Initiative, studies the communication difficulties of ice and snow culture in China and Russia, and explores the specific path of integrating ice and snow culture into the Sino-Russian cultural construction of the "Belt and Road", in order to provide references for the cooperation and construction of ice and snow culture in China and Russia.