Research on the differentiation strategy of traditional Chinese medicine health tourism products based on Tianjin culture
基于津派文化的中医药健康旅游产品差异化策略研究

摘要

津派文化是天津地域文化的简称，其蕴含着丰富的中医药资源，为中医药健康旅游产品的开发提供了重要的文化支撑。本文通过分析津派文化与中医药健康旅游产品的契合点，提出基于津派文化的中医药健康旅游产品差异化策略，旨在为打造具有天津特色的中医药健康旅游品牌，推动天津市中医药健康旅游产业的快速发展提供有益的参考。

Abstract

Tianjin School Culture, the abbreviation for Tianjin's regional culture, is rich in traditional Chinese medicine resources, providing important cultural support for the development of traditional Chinese medicine health tourism products. By analyzing the conjunction points between Tianjin School Culture and traditional Chinese medicine health tourism products, this paper proposes differentiated strategies for traditional Chinese medicine health tourism products based on Tianjin School Culture. The aim is to provide a useful reference for creating a Tianjin-featured brand of traditional Chinese medicine health tourism and promoting the rapid development of the traditional Chinese medicine health tourism industry in Tianjin.