Analysis of motivation and behavior in online games: A case study of survival battle royale games
网络游戏动机与行为分析——以生存竞技大逃杀游戏为例

摘要

通过分析玩家参与网络游戏的动机，更好地理解他们的需求和期望，提高玩家的满意度和游戏的留存率，通过行为分析，可以预测玩家的游戏路径和行为趋势，为游戏的未来发展和更新提供数据支持，从而设计出更符合玩家喜好的游戏内容和功能。使用扎根理论研究方法，对 15 位大学生用户进行半结构化访谈获取原始资料，通过三级编码获得概念范畴和逻辑关系，构建大学生对生存竞技大逃杀类游戏的认知需求的理论模型，进行分析得出结论。对大学生玩家的网络游戏动机和行为展开研究，构建大学生玩家的网络游戏动机和行为模型。但仅选择游戏大类中较为热门的生存竞技大逃杀游戏为例进行研究，未来有待拓展研究范围。理论模型包括2个核心范畴和4个主范畴，游戏设计驱动游戏动机的产生，社交因素和游戏反馈分别是游戏动机的外部动机和内部动机；游戏行为是技术操作的体现，游戏反馈又同时驱动玩家游戏行为的产生；游戏动机从根本上决定了游戏行为。

Abstract

By analyzing the motivations of players participating in online games, we can better understand their needs and expectations, thereby enhancing player satisfaction and game retention rates. Through behavioral analysis, we can predict players' game paths and behavioral trends, providing data support for the future development and updates of the game, and thus designing game content and functions that better meet players' preferences. Using the grounded theory research method, we conducted semi-structured interviews with 15 college student users to obtain raw data. Through three-level coding, we obtained conceptual categories and logical relationships, and constructed a theoretical model of college students' cognitive needs for survival and competitive battle royale games. Through analysis, we drew conclusions. We conducted research on the online game motivations and behaviors of college student players and constructed a model of their online game motivations and behaviors. However, we only selected the relatively popular survival and competitive battle royale games in the game category for the study, and future research needs to expand the scope. The theoretical model includes two core categories and four main categories. Game design drives the generation of game motivations, and social factors and game feedback are the external and internal motivations of game motivations, respectively; game behavior is the embodiment of technical operations, and game feedback simultaneously drives the generation of players' game behaviors; game motivations fundamentally determine game behaviors.