Research on teaching reform of cross-border e-commerce translation courses based on ai translation technology: practices and explorations in handling cultural differences
基于AI翻译技术的跨境电商翻译课程教学改革研究——文化差异处理策略的实践与探索

摘要

随着人工智能的快速发展和全球化进程的不断加深，跨境电商作为一种新兴贸易模式迅速发展，但其全球化发展面临语言和文化差异的挑战。AI翻译技术凭借其高效的翻译速度和较高的语言转换准确性，在跨境电商中得到了广泛应用。然而，AI翻译在处理文化差异方面仍存在明显不足，例如文化特定词汇的误译和文化禁忌的忽视。本论文基于目的论，通过文献分析、案例研究与企业合作实践相结合的方法，分析AI翻译在跨境电商中的应用效果，重点关注产品标题、产品详情和企业信息等领域的翻译问题。研究结果表明，尽管AI翻译在语言转换方面表现突出，但在文化适配和情感传递方面仍需进一步优化。本文通过分析实际翻译案例，提出了一套基于AI的文化差异处理策略。这些策略能够显著提升跨境电商翻译质量，优化消费者体验，为企业开拓国际市场提供支持，同时也为未来的翻译研究提供新思路。

Abstract

With fast development of artificial intellectual and the acceleration of globalization, cross-border e-commerce has rapidly developed as a new trade model but faces challenges from language and cultural differences. AI translation technology, with its efficient translation speed and high linguistic conversion accuracy, is widely used in cross-border e-commerce. However, AI translation still has significant shortcomings in handling cultural differences, such as misinterpreting culturally specific terms and neglecting cultural taboos. This paper, based on the Skopos theory, systematically evaluates the application effect of AI translation in cross-border e-commerce through a combination of literature analysis, case studies, and corporate collaboration practices, focusing on translation issues in product titles, product details, and company information. The research results indicate that while AI translation excels in language conversion, it still needs further optimization in cultural adaptation and emotional transmission. By analyzing actual translation cases, this paper proposes a set of strategies for handling cultural differences based on AI. These strategies can significantly improve the quality of cross-border e-commerce translations, optimize consumer experiences, support enterprises in expanding into international markets, and provide new perspectives for future translation research.