Research of the paths on cultural and tourism consultants empowering the indigenous Yao culture in Jinxiu Yao autonomous county
文旅顾问赋能金秀瑶族乡土文化传播的路径研究

摘要

新时代大学生以文旅顾问的身份赋能乡土文化传播，对优秀地域文化传承与传播及其经济发展具有重要的推动作用。广西来宾市金秀瑶族自治县乡土文化资源底蕴深厚，充分彰显了民族团结与和谐，具有较强的传播意义和广阔的传播前景。研究提出通过文献查阅、实地调研、走访、采访等方式，收集整理金秀瑶族乡土文化并充分挖掘其文化内涵；通过线上宣传、文旅顾问服务等形式，创新民族文化宣传形式，丰富传播内容，拓展传播渠道。同时，充分发挥地方高校大学生服务地方发展的作用，引导大学生以文旅顾问的身份继承与传播乡土文化，讲好优秀地域文化故事，助推当地文旅内涵式创新发展。

Abstract

In the new era, college students,as cultural and tourism consultants, can promote the inheritance and spreading of excellent Chinese local culture while driving regional economic growth. Jinxiu Yao Autonomous County, located in the city of Laibin and rich in profound Yao culture, exemplifies ethnic unity and harmony, and holds great potential for cultural promotion. This paper proposes that consultants should collect and sort out indigenous Yao culture through literature review, field research, visits,and interviews,fully exploring its cultural connotations. Moreover, the promotion channels for local culture should be innovated via online campaigns and the services of cultural and tourism consultants to further enrich the content of communication. Furthermore, the role of college students in serving local development should be leveraged.We should encourage them to inherit and spread excellent local culture, thereby boosting inclusive and innovative growth in local culture and tourism.