Research on the development path of leisure agriculture from the perspective of tourist perception—a case study of the Honghe Hani Rice Terraces in Yunnan province
游客感知视角下休闲农业开发路径研究——以云南省红河哈尼梯田为例

摘要

本文以世界文化遗产地红河哈尼梯田为核心案例，聚焦游客对梯田休闲农业的多维度感知特征，探索云南省红河哈尼梯田休闲农业的开发路径，以提升农旅融合效果，丰富文旅乡村开发视角、激活地区发展活力。基于游客感知价值理论，采用文献分析法梳理研究基础，结合SWOT模型分析哈尼梯田休闲农业发展条件的优势、劣势、机遇、威胁，并构建包含四大维度的游客感知框架，主要划分为旅游资源和环境感知、服务和产品感知、情感和心理感知、社会影响感知四大维度。研究发现，哈尼梯田休闲农业开发需统筹四大感知维度：强化生态保护与景观美学设计；深化文化传承与体验活动，如农耕实践、民俗表演；推动社区参与及利益共享机制；优化特色服务与产品供给；加强品牌建设与可持续旅游实践。该路径可为同类农业文化遗产地的休闲农业开发提供理论参考与实践范式。

Abstract

This study takes the World Cultural Heritage site, the Honghe Hani Rice Terraces, as a core case study, focusing on tourists'multidimensional perceptions of terrace-based leisure agriculture. It explores development paths for leisure agriculture in the Honghe region of Yunnan Province, aiming to enhance the integration of agriculture and tourism, enrich the perspective of cultural and rural tourism development, and stimulate regional vitality. Based on the theory of perceived value, the study employs literature analysis and the SWOT model to examine the strengths, weaknesses, opportunities, and threats of developing leisure agriculture in the Hani terraces. It constructs a perception framework with four key dimensions: perception of tourism resources and environment, perception of services and products, emotional and psychological perception, and perception of social impact. The study finds that developing leisure agriculture in the Hani terraces requires an integrated approach: strengthening ecological protection and landscape aesthetics; deepening cultural heritage and experiential activities such as farming practices and folk performances; promoting community participation and benefit-sharing mechanisms; optimizing the supply of distinctive services and products; and enhancing brand building and sustainable tourism practices. This development path may offer theoretical reference and practical paradigms for similar agricultural cultural heritage sites.