New tracks, new concerns, new pathways: Research on e-commerce empowering the development of intangible cultural heritage from the perspective of digital economy
新赛道、新忧思、新路径：数字经济视域下电商赋能非物质文化遗产发展的研究

摘要

电商赋能非物质文化遗产发展，致力于促进非物质文化遗产与社会生产力发展水平相适，赋能非物质文化遗产发展驶向新赛道，这既符合社会发展的客观规律，也符合非物质文化遗产发展的基本规律。电商赋能非物质文化遗产所开拓的新赛道的同时，也产生了诸如“转场”之殇、“破圈”之痛、“跨界”之难等新忧思。因此，迫切需要以“两个结合”、高质量发展、顶层制度供给等新路径来加以应对，以期为电商赋能非遗的理论更新与现实指引提供一定的学理借鉴。

Abstract

E-commerce empowers the development of intangible cultural heritage, striving to align intangible cultural heritage with the development of social productivity and to propel its development onto new tracks. This aligns with both the objective laws of social development and the fundamental laws governing the development of intangible cultural heritage. While e-commerce has opened up new tracks for intangible cultural heritage, it has also generated new concerns, such as the pain of "transferring," the pain of "breaking boundaries," and the difficulty of "crossing boundaries." Therefore, it is imperative to address these issues through new approaches, such as "two combinations," high-quality development, and top-level institutional support, in order to provide theoretical references for updating the theory and providing practical guidance for e-commerce empowering intangible cultural heritage.