Construction of multimodal translation and international communication platform for Liaoning's cultural and tourism digital resources
辽宁文旅数字资源多模态翻译与国际传播平台构建

摘要

本文聚焦辽宁文旅数字资源多模态翻译与国际传播问题，采用文献研究法、实地调研法、案例分析法及访谈法，系统梳理国内外文旅数字化与多模态翻译研究现状，剖析国内地方文旅传播现存的文化负载词翻译失真、多模态协同缺失、海外传播效能薄弱等瓶颈。研究构建了涵盖文本、图像、音视频的多模态翻译策略，设计包含智能导览、定制化内容、社交互动模块的国际传播平台，并分析其科学意义与经济社会效益。结果表明，该平台可推动翻译学、计算机科学等多学科融合，丰富多模态翻译理论应用维度，同时直接带动辽宁文旅相关产业消费增长、提升非遗产品附加值，增进国际文化交流。研究为地方文旅资源多模态翻译与国际传播提供理论框架与实践范式，助力辽宁文旅产业从资源优势向国际竞争优势转型。

Abstract

This study focuses on the issues of multimodal translation and international communication of Liaoning's cultural and tourism digital resources. By adopting the methods of literature research, field investigation, case analysis and interview, it systematically sorts out the research status of cultural and tourism digitalization and multimodal translation at home and abroad, and analyzes the existing bottlenecks in local cultural and tourism communication in China, such as the distorted translation of culture-loaded words, the lack of multimodal coordination, and the weak efficiency of overseas communication. The study constructs a multimodal translation strategy covering text, image, audio and video, designs an international communication platform including intelligent navigation, customized content and social interaction modules, and analyzes its scientific significance as well as economic and social benefits. The results show that the platform can promote the integration of multiple disciplines such as translation studies and computer science, enrich the application dimension of multimodal translation theory, and at the same time directly drive the consumption growth of Liaoning's cultural and tourism-related industries, increase the added value of intangible cultural heritage products, and enhance international cultural exchanges. The research provides a theoretical framework and practical paradigm for the multimodal translation and international communication of local cultural and tourism resources, and helps Liaoning's cultural and tourism industry transform from resource advantages to international competitive advantages.