Construction of “Global Homecare Hub” - a trilingual (Chinese-Japanese-English) housekeeping service platform based on Hofstede’s cultural dimensions theory
基于文化维度理论的“环球家政通”中日英三语家政服务平台构建

摘要

随着来华工作或居住的外籍人士规模逐渐扩大，跨国家庭对家政服务的需求日益凸显，尤其是需要能够突破语言文化障碍的逐种高适配服务。无论是日籍家庭对收纳细节的要求还是英美家庭对管家服务的专业标准，传统家政平台均难以满足这类深层次文化的适配需求。因此，本研究基于霍夫斯泰德文化维度理论，通过了解中国、日本与英美等家政市场现状，识别出语言沟通障碍、文化习惯冲突、双向信任缺失及服务标准不一四大核心问题，并针对这些问题，提出构建“环球家政通”平台的创新方案。平台构建“语言—文化—认证”三位一体体系，开发多语服务菜单与沟通模板和跨文化培训课程，并建立从身份核验到服务能力的分级认证机制。该方案不仅为解决跨国家政核心难题提供新思路，也为外语人才开辟“语言+服务”融合的新型职业路径。

Abstract

With the increasing number of expatriates working or residing in China, transnational households have shown a growing demand for household services, particularly those offering highly tailored solutions that overcome language and cultural barriers. Traditional domestic service platforms often struggle to meet the deep-seated cultural adaptation needs, whether it is Japanese families’ emphasis on organizational details or the professional standards expected by British and American households for butler services. Based on Hofstede’s Cultural Dimensions Theory, this study examines the current state of the household service markets in China, Japan, and Western countries such as the UK and the U.S., identifying four core challenges: language barriers, cultural habit conflicts, a lack of mutual trust, and inconsistent service standards. In response to these issues, this research proposes an innovative solution—the establishment of the “Global Home Care Hub” platform. The platform constructs a “language-culture-certification” tripartite system, developing multilingual service menus and communication templates, cross-cultural training courses, and establishing a tiered certification mechanism that spans from identity verification to service competency. This proposal not only offers novel insights for addressing the core challenges in transnational household services but also pioneers a new career path integrating "language + service" for foreign language talents.