A study on the construction of the Guangdong-Hong Kong-Macao greater bay area image in China's international communication media reports——a case study of Renmin China and People's Network (Japanese Edition)
中国外宣媒体报道中的粤港澳大湾区形象建构研究——以《人民中国日文版》和《人民网日文版》为例

摘要

以《人民中国日文版》和《人民网日文版》涉湾区报道为研究对象，通过自建语料库，运用KH Coder进行高频词分析和对应分析，探讨二者建构的湾区形象。研究发现：（1）对日外宣媒体关于粤港澳大湾区的报道以官方叙事为主，最关注香港和澳门；（2）在经济形象上，大湾区被塑造为中国改革开放前沿的“经济特区”；社会形象上，被塑造为“一国两制”下实现“制度融合”的代表性地区；文化形象上，塑造了“重视本土文化、促进文化共融”的区域形象；空间形象上，被塑造为“1小时生活圈”的“大城市”；（3）二者对大湾区报道关注点的广度与聚焦点有所不同。前者侧重从多维度塑造湾区的宏观综合引领形象，后者则聚焦经济领域及对日合作。

Abstract

Taking the reports on the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) in Renmin China and People's Network (Japanese Edition) as the research objects, this paper explores the GBA image constructed by the two media through building a self-established corpus and conducting high-frequency word analysis and correspondence analysis with KH Coder. The findings are as follows: 1) The GBA reports of China's Japanese-oriented international communication media are dominated by official narratives, with the highest attention paid to Hong Kong and Macao; 2) In terms of economic image, the GBA is shaped as a "special economic zone" at the forefront of China's reform and opening-up; in social image, it is portrayed as a representative region realizing "institutional integration" under the principle of "One Country, Two Systems"; in cultural image, it is depicted as a region that "values local culture and promotes cultural integration"; in spatial image, it is constructed as a cluster of "metropolises" forming a "one-hour living circle"; 3) The two media differ in the breadth of concerns and focal points in their GBA reports. The former focuses on shaping the GBA's macro comprehensive leading image from multiple dimensions, while the latter centers on the economic field and cooperation with Japan.