Narrative characteristics and optimization paths of themed reports on rural revitalization——an analysis based on the award-winning works of the 29th to 34th China news awards
乡村振兴主题报道的叙事特点与优化路径——基于29届至34届中国新闻奖获奖作品的分析

摘要

乡村振兴作为中国式现代化的重要一环，其战略推进既需要政策实践的深耕，也离不开新闻媒体的生动记录与有效传播。本文以第29届至第34届中国新闻奖中76篇乡村振兴主题获奖作品为样本，以新闻叙事学视角，解构这一重大主题报道中的核心特征与发展空间。研究发现，获奖作品均以践行“四力”为根本遵循，以多元主体为叙事支点，以产业振兴为核心内容勾勒出乡村振兴中村民、干部、新乡贤等群体的互动图景，实现国家战略与地方实践的有机衔接。同时，作品存在传播渠道融合不足、问题意识薄弱等局限。据此，本文建议通过创新全媒传播形式、平衡报道倾向等方式，构建更具传播力与深度的乡村振兴叙事体系。

Abstract

As an essential component of Chinese-style modernization, the advancement of the rural revitalization strategy relies on both the in-depth implementation of policy practices and the vivid documentation and effective communication of news media. Taking 76 award-winning works on rural revitalization from the 29th to the 34th China News Awards as research samples, this paper deconstructs the core characteristics and development potential of reports on this major theme from the perspective of journalistic narratology. The study finds that all the award-winning works take the practice of the "Four Capacities" as the fundamental principle, regard multiple subjects as the narrative fulcrums, and take industrial revitalization as the core content to outline the interaction landscape of villagers, cadres, new rural sages and other groups in rural revitalization, thus realizing the organic integration of national strategies and local practices. Meanwhile, these works have such limitations as inadequate integration of communication channels and weak problem awareness. Accordingly, this paper proposes to construct a more communicative and in-depth narrative system for rural revitalization by innovating all-media communication forms and balancing reporting tendencies.