摘要
随着文旅产业融合发展及中华文化对外传播的不断推进，文旅外宣文本英译质量直接影响我国旅游资源的国际传播效率与接受程度。依托大语言模型的人工智能翻译技术凭借处理速度快、成本低、可批量处理等优势，已广泛应用于文旅外宣领域，但在文化专有项处理、跨文化对等实现等方面仍存在不足。本文以杭州西湖景点介绍文本为研究对象，总结人工智能翻译在西湖文本英译中存在的问题，系统分析其成因并提出改进方案，构建机器辅助初译、人工精细复译的协作机制。
关键词： 文旅宣传文本；人工智能翻译；翻译优化；杭州西湖；跨文化传播
Abstract
With the integrated development of the cultural tourism industry and the continuous advancement of Chinese culture's global outreach, the quality of English translations of cultural tourism publicity texts directly affects the international communication efficiency and reception of China's tourism resources. AI translation technology based on large language models, offering advantages such as high processing speed, low cost, and batch processing capabilities, has been widely applied in the field of cultural tourism publicity. However, it still exhibits deficiencies in handling culture-specific items and achieving cross-cultural equivalence. Focusing on the English translation of West Lake scenic area introductions, this paper summarizes the existing problems in AI-generated translations, systematically analyzes their causes, and proposes improvement strategies, ultimately constructing a collaborative mechanism where machine-assisted initial translation is integrated with human expert revision.
Key words： Cultural tourism promotion texts; Artificial Intelligence translation; Translation optimization; West Lake, Hangzhou; Cross-cultural communication
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