Exploration of the path to enhance college students’ ability to disseminate Chinese culture abroad: a case study of disseminating tea culture abroad
大学生对外传播中国文化的能力提升路径探索——基于对外传播茶文化的个案研究

摘要

本文以茶文化对外传播为个案，结合“Era Echoes”公众号实践，融入老山国际春茶节获评“十嘉”国际传播案例、峡江古镇三斗坪茶文旅振兴案例，剖析英语专业大学生文化传播能力培养的时代价值；从语言转换、文化认知、媒介实践维度，提出融合翻译技巧的文化传播能力提升路径。

Abstract

This article takes international dissemination of tea culture as a case study, combines the practice of public account “Era Echoes”, and incorporates “Top Ten” international communication case of Laoshan International Spring Tea Festival and the revitalization case of the tea culture and tourism in Sandouping, an ancient town in Xijiang, to analyze the contemporary value of cultivating the cultural communication ability of English major college students. From the dimensions of language conversion, cultural cognition, and media practice, it proposes a path to enhance cultural communication ability by integrating translation skills.