摘要
体育赛事本身具备诸多价值，随着生活水平的提高，人们对文体生活的参与度逐渐增加，带动文旅发展迅速走红。运用文献资料法对近三年大型体育赛事促进文旅发展的相关数据进行总结，打造特色体育赛事，开发“赛事+旅游”一体化产品，优化赛事举办地的服务质量，培养专业人才，带动文旅高质量协同发展。
关键词： 赛事+旅游；体育赛事；文旅发展
Abstract
Sports events inherently possess multifaceted value. With rising living standards, increasing public engagement in cultural and recreational activities has propelled the rapid growth of cultural tourism. This study employs literature review methodology to analyze data on how major sporting events have boosted cultural tourism development over the past three years. Key strategies include creating distinctive sporting events, developing integrated “event + tourism” products, enhancing service quality at host venues, cultivating professional talent, and fostering high-quality collaborative development between sports and cultural tourism sectors.
Key words： Sports event+tourism; Sporting events; Cultural and tourism development
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