Research on risk identification and guidance mechanism of college students’ online opinion expression in the smart media environment
智媒体环境下大学生网络意见表达风险识别与引导机制研究

摘要

智媒体环境下，算法推送、圈层传播等放大了网络表达扩散效应，大学生个体网络意见极易发酵升级为校园乃至社会公共舆情。基于此，本文结合已有问卷实证调研结论，以山东某高校师德师风典型舆情事件为分析案例，采用案例分析法，首先梳理大学生网络意见表达的四类风险类型，再还原从个体意见萌发到公共舆情形成的五阶段演化路径，厘清舆情发生的内在逻辑。立足高校、平台、学生、家庭与社会的多元主体角色重构，本研究试构建“技术支撑—教育赋能—协同治理—动态优化”四维联动引导机制，配套“事前测评—事中干预—事后复盘”全流程闭环管理模式，为高校处置大学生网络舆情、规范网络意见表达提供可落地的实践方案。

Abstract

In the smart media environment, algorithm-driven recommendation and circle‑based communication amplify the diffusion effect of online expression. Individual online opinions voiced by college students can easily ferment and escalate into public opinions on campus and even in broader areas. Based on the findings of current questionnaire survey, this paper adopts the case study method and takes a typical public opinion incident concerning teacher ethics at a university in Shandong as the research case. It sorts out four categories of risks in college students’ online opinion expression and reconstructs a five-stage evolution path from the emergence of individual opinions to the formation of public opinion, so as to clarify the internal logic of public opinion outbreaks. Based on relevant parts including universities, online platforms, students, families and communities, this study attempts to build a four-dimensional linked guidance mechanism featuring “technical support, educational empowerment, collaborative governance and dynamic optimization”, matched with a mode of “pre-event assessment, in-event intervention and post-event review” throughout management process. The research provides a practical and implementable plan for universities to handle college students’ online public opinions and standardize online opinion expression.