The intrinsic mechanism of intangible cultural heritage inheritors driving rural cultural identity and industrial development from the perspective of rural revitalization
乡村振兴视域下非遗传承人驱动乡村文化认同与产业发展的内在机理

摘要

非遗传承人是乡村振兴中兼具文化传承与经济带动功能的关键行动者。本文从文化认同重构与产业发展两个维度出发，分析非遗传承人如何同时推动乡村的“文化铸魂”与“经济赋能”。研究发现，其内在机理可概括为符号激活、关系重建、价值转化、生态重构等四个递进环节，传承人通过技艺展演唤醒村民的文化记忆，在此基础上重建以师徒关系为核心的社会网络，进而将文化资源转化为市场化的非遗产品与服务，最终形成文化认同与产业发展相互滋养的良性生态。揭示这一机理，旨在说明非遗传承人之所以能成为乡村振兴的内生动力，根源在于他们同时占据了文化权威与地方社会的结构性位置，能够在传统与现代之间发挥不可替代的转译与整合作用。这为理解文化主体性在乡村振兴中的杠杆效应提供了分析框架，也为相关政策制定提供了理论参照。

Abstract

Inheritors of intangible cultural heritage (ICH) are key actors in rural revitalization, possessing both cultural transmission and economic driving functions. This paper analyzes how ICH inheritors simultaneously promote “cultural soul-building” and “economic empowerment” in rural areas from two dimensions: cultural identity reconstruction and industrial development. The study finds that the intrinsic mechanism can be summarized into four progressive stages: symbol activation, relationship reconstruction, value transformation, and ecological reconstruction. Inheritors awaken villagers’ cultural memories through skill performances, rebuilding a social network centered on the master-apprentice relationship, and then transforming cultural resources into marketable ICH products and services, ultimately forming a virtuous cycle where cultural identity and industrial development mutually nourish each other. Revealing this mechanism aims to explain why ICH inheritors can become an endogenous driving force for rural revitalization. The root cause lies in their simultaneous occupation of a structural position within cultural authority and local society, enabling them to play an irreplaceable role in translation and integration between tradition and modernity. This provides an analytical framework for understanding the leverage effect of cultural subjectivity in rural revitalization and offers a theoretical reference for relevant policy formulation.