A study on the dissemination and presentation of classical Chinese poetry in short videos
短视频中古诗词的传播与呈现研究

摘要

随着科技的飞速发展，新媒体形态不断涌现，短视频作为其中的一种新型媒介形式，以其短小精悍、传播迅速、互动性强等特点，迅速崛起并成为当下最受欢迎的传播方式之一。古诗词作为中国传统文化的瑰宝，如何在短视频这一新兴平台上得到有效的传播与呈现，成为了我们需要关注的问题。本文将从短视频的发展背景与现状入手，探讨古诗词在短视频中的传播意义，以及短视频中古诗词的传播策略、呈现形态、挑战与机遇等。通过本文的研究，希望能为古诗词在新媒体时代的传播与传承提供一定的借鉴与启示。

Abstract

With the rapid development of technology, new media forms are constantly emerging. As one of the new media forms, short video, with its short pithy, fast transmission and strong interaction, has rapidly risen and become one of the most popular ways of communication. As the treasure of traditional Chinese culture, how to spread and present ancient poetry effectively on the new platform of short video has become a problem we need to pay attention to. This article will start with the development background and situation of short video, explore the significance of the spread of ancient poetry in short video, as well as the spread strategy, presentation form, challenges and opportunities of ancient poetry in short video. Through the research of this article, it is hoped that it can provide a certain reference and enlightenment for the spread and inheritance of ancient poetry the new media era.