摘要
真人驱动型虚拟偶像产业面临技术效率与情感劳动之间的矛盾困扰。本文以A-SOUL虚拟偶像团体为例，从数字时代价值共创的理论视角，探讨其危机形成机制及可持续发展路径。A-SOUL商业模式建立在技术系统、“中之人”情感劳动与粉丝价值共创基础上，工业化管理虽能提升生产效率，但容易导致多主体价值共创机制失衡，进而引发经营危机。本文提出一种兼顾技术赋能、人机协同、劳动保障与多主体价值共创的发展模式，推动产业健康发展。
关键词： 虚拟偶像；情感劳动；“中之人”；价值共创
Abstract
The industry of human-performed virtual idols is challenged by the tensions between technological efficiency and affective labor. This paper explores the crises and countermeasures of virtual idol groups by taking A-SOUL as an example from the perspective of value co-creation in the digital age. A-SOUL’s business model is based on the value co-creation among technological systems, affective labor of Nakanohito (performers) and fans community. While industrialized management improves production efficiency, it may disrupt the multi-agent value co-creation mechanism, thereby triggering operational crises. This paper proposes a model that combines tech empowerment, human-machine collaboration, performer protection to foster healthy industrial development.
Key words： Virtual idols; Affective labor; Nakanohito ; Value co-creation
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